When it comes to selling and buying of goods there needs to be some interaction between the party buying and the party that’s selling. Depending on what information the customer needs to know to make a purchase of the product or the service, the business needs to invest in ways of passing information that is productive and cordial.
One of the concept focuses on exchanging a lot of information between the customer and the salesperson. Another concept will see very little exchange of information between the sales person s and the potential customers over a medium. You put up ads about the products on a website and handle the traffic and make sells as well . The founders of the concept made it work with a lot of hard work. When you employ the concept however it is not to mean that you wipe out your sales team. It is only at the beginning of the sales cycle that the sales team will not see much action.
Low touch concept does not mean that there are no people it’s just that their input will not be that much. If you have made your mind to make use of low touch websites, you need to have the following considerations to have that informed decision. You need to have success with your customers. You also need to have a value position that can be looked at as that will make the time-to-value trial shorter. It is essential that you generate a large volume of leads as well. For a business to be said is successful the owner needs to be doing business with the lowest cost of operations and maximizing on the outputs of the business. High touch models will involve the sales people getting word out and convincing the potential customer to buy the product and all that costs money which the business owner needs to cater for.
With the low touch model the customers need to make room for the software that allows them to do self-service. The low touch model works for specific businesses but other professions are out of the question because you could never apply automation in some fields. Its ideal on the side of the cost as the software provider might be charging the use on monthly rates making it very convenient for the business operations. The business owner will not need to invest in infrastructure directly as that cost might be shouldered by the network of customers. The business owner needs to be conversant with all that’s needed to make everything work before venturing in.